January 25, 2016
Heritage Golf Group Announces Gary Lorfano as Vice President of Marketing & Sales
Charlotte, NC. – Heritage Golf Group, a boutique owner and operator of premier private, resort and daily fee golf properties across the nation, announces Gary Lorfano as their new Vice President of Marketing & Sales. Lorfano, a seasoned executive in the golf industry with over 23 years of expertise, has a professional track record in sales, marketing, customer relations and business development for organizations ranging from entrepreneurial start-up ventures to Fortune 500 companies in the technology, sports entertainment and golf industries.
Prior to joining Heritage Golf Group, Lorfano served as President of Entertainment Solutions Group. He has held the positions of Director of Sales & Client Services for Nicklaus/Flick Golf Schools, Executive Director & National Director of Sales & Marketing for the Arnold Palmer Golf Academy, Vice President of Sales for Swing Solutions and Founder of Golf REP. Lorfano is a graduate of University of Southern Maine-School of Business where he received a Bachelor of Science Degree in Business Administration.
The hire is a result of Heritage’s ongoing commitment to foster creative and innovative hospitality experiences that exceed the expectations of members and guests. To deliver upon this commitment and evolve the golf club experience to the highest level, Heritage Golf Group continues to expand its team of seasoned experts who specialize in golf, operations, culinary, lodging, fitness, service training, agronomy, and special events. Lorfano’s strong background in integrated marketing strategies will create demand, enhance the golf experience and drive profits for Heritage Golf Group’s quality portfolio of clubs.
Heritage Golf Group is very excited to have Gary Lorfano take command of the marketing department. Gary’s multifaceted, well-rounded experience in business, marketing and public relations will further our brand’s credibility and enable Heritage Golf Group to continue to revolutionize the conventional concept of our clubs.